Core SEO concepts every photographer needs — keyword research, on-page optimization, Google Business Profile, backlinks, and the content strategy that actually gets you found. These posts cover the fundamentals that move photographer rankings, plus the technical details (alt text, recrawls, indexing) that quietly tank sites when overlooked.
16 posts in this category
May 20, 2026
Most Showit vs Squarespace articles are written by Showit design partners with templates to sell. This one isn't. After 12+ years in SEO and 110+ photographer websites, here's the honest breakdown of which platform actually serves which photographer — and the SEO trade-offs nobody else talks about.
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May 8, 2026
After building dozens of Showit sites and tanking my own rankings during migration, here's the honest answer on Showit SEO.
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April 21, 2026
Diana wanted her site to bring in clients through SEO. Here's the approach we took and how she felt about the entire process, step by step with real actions.
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April 2, 2026
Most keyword lists give you 100 terms and zero strategy. Here's the actual list, organized by niche, with real volume data.
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September 26, 2025
Let’s just take a quick moment to acknowledge how great this title is – it’s the “art” of SEO for multiple reasons, but the one that stands out is that this covers work on Phoenix Headshot Photographer “Art” Dickinson’s site to improve his rankings with search engine optimization. But before we get
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May 20, 2025
When you update a page on your website—whether it’s your homepage, a blog post, meta description or title —Google doesn’t automatically process the change for better rankings in search results. This is where a recrawl becomes important. A recrawl is when Google revisits a page on your site to look
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April 15, 2025
You’ve got a great website, but maybe it’s a little outdated, or you’ve moved on to something new. Rebranding in general is very common, we can’t all be expected to stick with the first idea we have! Because of this, you may be thinking about letting your old domain name expire to save a few [&hell
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November 24, 2024
The alternative text, image description, alt text, alt description, image tag, or whatever else it might be getting called at the moment… is an important component of SEO (search engine optimization). Let’s talk about why alt text matters and several different ways to check the alt text on your si
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September 27, 2024
If you’re here, you’ve probably heard that you need backlinks. When I bring this up, most photographers will ask me: What’s a backlink? Why do I need them? How many backlinks should I have? Should I be paying for backlinks? Why would anyone even want to link to my site…? All of these are great [&he
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August 23, 2024
Blogging is one of those things that every photographer hears that they “must do” but usually, they don’t know why, or where to begin. This guide is here to cover both of these – and most importantly, make the whole thing simple and, dare-I-say-it… Enjoyable. Don’t quote me on that if you don’t lik
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June 8, 2024
Setting up Google My Business (GMB) is an absolute must for any local photographer. If you want to get found online and have clients reach out to you, this is the way to get things moving. If you want to collect reviews people trust and prove that you run an established business, then Google My [&h
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May 28, 2024
There’s a common misconception about what Google really is and does. A lot of people think that Google IS the internet. But in fact, Google is simply a database of websites on the internet and the only way it finds your site, is through it’s own systems to crawl websites that are already out there.
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April 15, 2024
This is an article that I’ve thought about writing for a while because technical work on rankings is something that SEO pros are pushing all the time. There are a lot of reasons why this is, but let me start this off with a little backstory about my experience in the tech realm and why […]
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April 4, 2024
Introduction: As an SEO who teaches photographers how to rank online, I’ve been very curious about content created by AI. It seems that everyone is using it in some way and trying to “game the system” to rank higher without actually creating any content backed by personal opinion or experience. Bef
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October 10, 2023
Setting up your Google Business account is absolutely critical for your site to be found in local searches. It’s Google’s way of first proving that a business is real and has an actual location, and putting it all on a map. It’s also key for social verification because of reviews which proves to
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January 10, 2023
There is a lot of misinformation on the internet, especially in SEO where “experts” will spin a point of view to get more visits to their site. One person is telling you “content is king”’, another say’s that Googles so smart you don’t need much content. Let’s talk about each and look at this fro
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