If you’re asking this question, you probably already have at least a very general idea of what Search Engine Optimization (SEO) is all about. But before you make your decision, there are tons of factors that you’ll want to consider. Because the truth of the matter is that not every digital marketing approach is right … Read More
The headline on your offer or lead magnet has one of the most important roles of all. It’s the attention-getter. It’s the thing that takes a visitor/reader from “why should I look at this” to, “I’m hooked, let’s dive in!” There are several key components to build a compelling headline – the kind that get’s … Read More
If you’re reading this than you’ve probably heard about funnel building and are wondering how you can create a marketing funnel that will drive potential customers to make a purchase. On paper, it’s all pretty simple and clear. A marketing funnel takes prospects from your target audience and moves them from “interested,” down to the … Read More
This is the most comprehensive list of fitness marketing strategies online. Many of these will be very effective for your gym. The key to succeeding with any strategy is to give it a lot of focus and go deep, rather than a scattered approach to multiple strategies. So if you’re looking to grow your gym … Read More
SEO is a real business that delivers real results when performed by REAL professionals. However, there are a lot of reasons why SEO might not be good for your business, or a positive match for your beliefs. Here’s our top 10 reasons why you SHOULD NOT hire an SEO. If you have any concerns that … Read More
There is a lot of misinformation on the internet, especially in SEO where “experts” will spin a point of view to get more visits to their site. One person is telling you “content is king”’, another say’s that Googles so smart you don’t need much content. Let’s talk about each and look at this from … Read More