SEO Blog

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Technical SEO and photo site rankings

This is an article that I’ve thought about writing for a while because technical work on rankings is something that SEO pros are pushing all the time. There are a lot of reasons why this is, but let me start this off with a little backstory about my experience in the tech realm and why …

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Is ChatGPT Bad for SEO? Let’s ask it.

Introduction: As an SEO who teaches photographers how to rank online, I’ve been very curious about content created by AI. It seems that everyone is using it in some way and trying to “game the system” to rank higher without actually creating any content backed by personal opinion or experience. Before I asked Chat GPT …

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Working on a Google Analytics SEO Report

SEO Retainers – Are they necessary?

Talk with just about any SEO out there, and you’ll likely be told that Search Engine Optimization is an on-going process that needs constant attention and a devoted team to manage.   Although the statements these SEO agencies are making are quite true if you want to continue to grow and improve your SEO, they aren’t …

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Is SEO Worth It?

If you’re asking this question, you probably already have at least a very general idea of what Search Engine Optimization (SEO) is all about. But before you make your decision, there are tons of factors that you’ll want to consider. Because the truth of the matter is that not every digital marketing approach is right …

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What can you do to make a headline more compelling?

The headline on your offer or lead magnet has one of the most important roles of all. It’s the attention-getter. It’s the thing that takes a visitor/reader from “why should I look at this” to, “I’m hooked, let’s dive in!” There are several key components to build a compelling headline – the kind that get’s …

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Building an audience on whiteboard

How Paid Advertising Funnels Can Generate More Sales for Your Business

If you’re reading this than you’ve probably heard about funnel building and are wondering how you can create a marketing funnel that will drive potential customers to make a purchase. On paper, it’s all pretty simple and clear. A marketing funnel takes prospects from your target audience and moves them from “interested,” down to the …

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Guy holding hands over his face, during sunset.

10 Reasons Not to Hire an SEO

SEO is a real business that delivers real results when performed by REAL professionals. However, there are a lot of reasons why SEO might not be good for your business, or a positive match for your beliefs.  Here’s our top 10 reasons why you SHOULD NOT hire an SEO. If you have any concerns that …

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Typing content for SEO

Importance of Content in SEO – Content is King

There is a lot of misinformation on the internet, especially in SEO where “experts” will spin a point of view to get more visits to their site.  One person is telling you “content is king”’, another say’s that Googles so smart you don’t need much content.  Let’s talk about each and look at this from …

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