Photographers have seen their entire businesses change with a good SEO strategy. But keep in mind that it takes time. If you aren't landing clients through word of mouth - or at all in general… then SEO isn't likely the best fit for you. But if you have a business that's going, you're looking to land more clients, and you plan on being pro for a while, it's possibly the BEST way to grow a sustainable business.

SEO is the buffer that keeps things smooth. This is because most of us are on the shoot/market rollercoaster. We market like crazy when we have no income, then we shoot like crazy because the marketing worked - but, as we shoot we quit marketing because we don't have time… This leads to another drop in business and the cycle starts all over. SEO will keep working for you while you are out shooting and even while you are taking days off!

So how is this different than paid ads through Facebook or Google? First off, ads have a steep learning curve - and with that comes ad spend. So you may have to spend a $$$$ to get the ads working + all the time it takes to figure them out. And when they are working, the second you stop pumping money into ads, the leads stop.

With Search Engine Optimization, people find us because they are looking to hire a photographer. Ads on social platforms "interrupt" people who are doing other things, they aren't even looking for a photographer in that moment at all!